The start of MY HOUSE is an interesting one, with Gary hosting after parties at his home following a big night out in the summer of 1997
As these Sunday after parties grew into a wanted phenomena Gary decided to officially launch his brand.
He hosted the first few events in people’s luxury homes, hence his very fitting name chosen for the brand. Due to the ever-increasing popularity of these house parties, MY HOUSE branched into bigger and bolder venues, with a focus on keeping an industrial, but personal and select feel.
Various warehouses were earmarked for the new chosen home, however Gary’s priority above having fun, was to ensure the music was remarkable and the sound quality was superb. This ethos carried the brand to great success seeing the rise to a series of 5-6 events a year, that eventually took the brand to his loyal followers in Cape Town.
The music was strictly underground and so was the marketing strategy, keeping the circle tight by only advertising by word of mouth only. Those that needed to know would be told, and those who wanted to know when the next party was, would make every effort to get the much-required information. Tickets were limited and only sold at the door, further driving the desire to be a part of such an exclusive event.
As family life became a priority, Gary turned his house into a home and put the events company to rest in the late 2000s. However, as any true music enthusiast knows, once the bug has bitten you it is extremely hard to kill the fire.
With an incurable itch, Gary decided it was time to revive the iconic brand, this time with a contemporary touch and feel, yet never moving away from its origins.
IN MY HOUSE WE DANCE.
MY HOUSE SESSIONS
As the mighty world has changed, we at MY HOUSE PRODUCTIONS have had to look forward and create change to meet our partygoers needs. As we are not able to bring you to MY HOUSE physically, we have decided we will come to you!
Every Thursday night from 7PM to 10PM (CAT) The MY HOUSE SESSIONS will broadcast on this web page and on the COVID-ZERO platform.
Our shows are supported by our generous partners, FUNKTION KONCEPTS (Media) and Hero Ticket (Online sales), without them this would not be possible.
Joining our enigmatic local artists, we have bevy of international artists that exceeds 150 DJ’s, producers and record labels.
The weekly line up and mix will be beyond!
WE ARE IN A PROUD PARTNERSHIP WITH AFRIKA TIKKUN
Afrika Tikkun was founded in 1994 by Chief Rabbi Cyril Harris and Philanthropist Dr. Bertie Lubner.
Afrika Tikkun’s main goal is to create a sustainable future for the youth of South Africa.
The organization aims to provide a holistic development model in disadvantaged communities, with a focus on Early Childhood Development, Child and Youth Development, and Career Development.
Afrika Tikkun further aims to provide education, health, and social services to young people and their families through centers of excellence in South African townships.
Afrika Tikkun has four centres of excellence across Gauteng and one in the Western Cape, and their philanthropic and credible cause won the support of their Patron-in-Chief in memoriam, Nelson Mandela.
For more details please go to their website @ www.afrikatittun.org
In order to give back to our community during this Covid-19 crisis and beyond, all we ask you is for a small donation to assist our chosen charity – AFRIKA TIKKUN SOUTH AFRICA
Please click on our page which will take you to the Covid-Zer0 secure site.
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