Gary hosted the first few events in people’s luxury homes, hence the very fitting name chosen for the brand. Due to the ever-increasing popularity of these house parties, the brand branched into bigger more suitable venues, with a focus on keeping an industrial feel. Various warehouses were the new chosen homes for the events, however, Gary’s priority above having fun, was to ensure the music was phenomenal and the sound quality was superb. This ethos carried the brand to great success seeing the rise to a series of 5-6 events a year and a partnership that took the brand to Cape Town.
The music was strictly underground and so was the marketing strategy, keeping the circle tight by only advertising through word of mouth. Those that needed to know would be told, and those who wanted to know when the next party was, would make every effort to get the much-required information. Tickets were limited and only sold at the door, further driving the desire to be a part of such an exclusive event.
As family life became a priority, Gary turned his house into a home and put the events company to rest in the late 2000s. However, as any true music enthusiast knows, once the bug has bitten you it is very hard to shake it off. With an incurable itch, Gary decided it was time to revive the iconic brand, this time with a slightly new touch yet keeping its roots completely the same. My House added two new members to the team, Travis Campbell and Evan Kotton. Both Travis and Evan have music flowing through their veins, which quickly solidified the bond between the three.
With a passion for music and standards of the highest quality, the trio have set out on a mission, focussing on nothing else but putting the love of the music back into events.
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